“It feels very natural for me to create a male fragrance. After all, fragrance is a technique
of seduction and men also want to play this complicated and beautiful game.
My world is filled with wonderful men who, everyday, break all sorts of stereotypes.
These men are creative and experimental but can also be masculine and self-disciplined.
With INVERSE, I wanted to celebrate the diversity of the opposite sex and create
a fragrance for all these men I love. And yet, I also suspect that a woman will want
to wear INVERSE to appeal to a man with a fragrance they both find irresistible.”
of seduction and men also want to play this complicated and beautiful game.
My world is filled with wonderful men who, everyday, break all sorts of stereotypes.
These men are creative and experimental but can also be masculine and self-disciplined.
With INVERSE, I wanted to celebrate the diversity of the opposite sex and create
a fragrance for all these men I love. And yet, I also suspect that a woman will want
to wear INVERSE to appeal to a man with a fragrance they both find irresistible.”
“I love Kylie´s concept of a contemporary fragrance for men that embraces the different qualities
of our personalities. We should rejoice in the fact that, in 2009, men are allowed to be complex:
we can be serious, determined and driven but we can also be fun loving, sensual and sensitive. Working with William and, of course, Kylie on the INVERSE shoot was an unforgettable experience.”
of our personalities. We should rejoice in the fact that, in 2009, men are allowed to be complex:
we can be serious, determined and driven but we can also be fun loving, sensual and sensitive. Working with William and, of course, Kylie on the INVERSE shoot was an unforgettable experience.”